Meet the Mountain Ridge Owners
Matt Holbrook
Born in the picturesque town of Pocatello, ID, Matt Holbrook’s journey brought him to the vibrant landscapes of Davis County, Utah, where he grew up and planted his roots. Matt’s life has been marked by a commitment to education, a long-standing passion for the insurance industry, and a deep love for his family and the great outdoors.
Educational Journey:
Matt’s path to success began at Davis High School, where he laid the foundation for his future endeavors. He then pursued higher education at Weber State University, where he dedicated himself to the pursuit of knowledge and earned his Bachelor of Science degree in Business Administration.
Insurance Expertise:
With a career spanning two decades, Matt has been a stalwart presence in the insurance industry since 2002. He embarked on his professional journey with American Family Insurance, gaining invaluable experience. In 2016, Matt made a pivotal decision to become an independent insurance agent, driven by his desire to offer his clients more choices and exceptional value.
Your Trusted Advisor:
Matt is not just an insurance agent; he’s your trusted advisor. He understands that insurance decisions can be complex, and his mission is to simplify the process for his clients, ensuring they receive the best coverage to protect what matters most.
Life Beyond Insurance:
Outside the office, Matt’s life is vibrant and filled with diverse interests. Golf, running, and fly fishing are among his favorite hobbies, and he cherishes the serenity of spending time in the great outdoors. Matt is an avid sports enthusiast, relishing live sporting events, especially those featuring the Utah Utes football and Utah Jazz basketball teams.
Yellowstone National Park holds a special place in Matt’s heart, and it’s his favorite spot on the planet. Amidst the breathtaking landscapes and alongside the bears and bison, he finds peace and fulfillment while catching native Yellowstone cutthroat trout.
Family First:
Matt’s most cherished role is that of a husband and father. He is married to Kim Holbrook, and together they are raising a beautiful family of five in the welcoming community of West Layton. Family is at the center of Matt’s life, and he understands the importance of safeguarding what matters most.
When you choose Matt Holbrook as your insurance advisor, you’re not just getting an expert; you’re gaining a dedicated partner who values family, knowledge, and the well-being of his clients. Reach out to Matt today, and experience the difference of having a trusted advisor by your side.
Rick Koci
Rick Koci, the founder of Mountain Ridge Insurance Group, is more than an insurance professional—he’s a dedicated partner on a mission to secure the financial well-being of his clients. With a background rooted in finance, a passion for helping others, and a commitment to providing accurate and affordable insurance solutions, Rick has been a trusted advocate for individuals, families, and businesses since 2012.
Financial Expertise:
Rick’s journey in finance began in the banking industry, where he honed his skills and developed a deep understanding of financial management. He embarked on his career with Wells Fargo, obtaining his series 6 & 63 licenses, as well as his life and health insurance licenses. His desire to make a meaningful difference in people’s lives led him to open his insurance agency in January 2012.
Dedication to Client Savings and Protection:
Rick’s unwavering dedication is to help his clients save money while securing accurate protection for themselves and their families. At Mountain Ridge Insurance Group, the mission is clear: to assist individuals, families, and businesses in obtaining the correct and affordable insurance coverage they deserve.
A Proud Combat Veteran:
Beyond his career in finance and insurance, Rick has a proud and honorable history of service. He is a combat veteran with four years of service in the Marine Corps. During his time in the military, he served as a Machine Gunner and deployed to Iraq in both March 2003 and February 2004.
Cherishing Family Time:
What Rick loves most today is spending quality time with his cherished family. He is a loving husband and father of four children, and their bond is at the center of his life. Rick’s passion for the great outdoors is evident in his love for hunting, fishing, and enjoying nature’s wonders alongside his wife and children.
When you choose Rick Koci and Mountain Ridge Insurance Group as your trusted insurance advisors, you’re not just getting financial experts; you’re gaining a dedicated team committed to your financial security and well-being. Reach out to Rick today, and experience the difference of having a trusted partner who values savings, protection, and family at the forefront of everything he does.
Meet the Mountain Ridge Team
Amanda Jones
Account Manager
Amanda brings a unique blend of education, experience, and passion to her role. She is a compassionate educator, a dedicated problem-solver, and a trusted advisor.
Amanda has a Bachelor’s Degree in Education and joined the insurance world in 2018. She has honed she skills, specializing in both commercial and personal insurance.
In an industry often shrouded in complexity, Amanda finds her true calling in simplifying insurance for her clients. She understands that many people have limited knowledge about insurance, and she takes it upon herself to bridge that gap. Amanda is passionate about answering questions, providing guidance, and educating insureds, empowering them to make informed decisions and feel more confident about their insurance choices.
Amanda’s commitment to her work is guided by two core values: hard work and honesty. She believes that these principles form the foundation of trust and integrity, essential elements in the world of insurance.
Outside of her role at Mountain Ridge Insurance, Amanda’s life is rich with diverse interests. She enjoys reading, spending time with dogs (her furry friends), sharing her melodious voice through singing, immersing herself in the great outdoors, playing sports, and most importantly, lending a helping hand to those in need.
Amanda is not just an insurance expert; she’s also a dedicated family person. She cherishes time spent with her son and shares a home with her loved ones in the beautiful city of Ogden, UT.
Connect with Amanda today, and experience the difference of having a trusted insurance advisor by your side.
“You are braver than you believe, stronger than you seem, and smarter than you think.”
Lance Perry
Personal Lines Account Manager
Lance Perry is not your ordinary insurance professional. With a wealth of experience spanning 16 years and licenses in multiple states, he is your go-to expert for all things insurance. Lance’s dedication to his craft is fueled by a deep commitment to integrity and doing right by his clients.
Lance holds a Bachelor of Business Administration (BBA) from Idaho State University, providing him with a solid foundation in business principles. He’s not only knowledgeable but also licensed in multiple states, including Montana, Utah, Texas, Oregon, Arizona, Ohio, Washington, Florida, North Carolina, and Michigan. Lance’s diverse Lines of Authority cover Property, Casualty, Life, Health, Long Term Care, Excess and Surplus lines, making him a well-rounded insurance expert ready to tackle your unique needs.
Lance’s journey in the insurance industry spans three renowned institutions: three years with Farmers, four years with State Farm, and three years with Morgan Stanley. This extensive experience equips him with a deep understanding of the insurance landscape, allowing him to provide you with expert guidance.
In an industry where choices can be overwhelming, Lance and his team stand out by simplifying the decision-making process. Their commitment to customers is clear: they provide the best option available every time. You can trust Lance to navigate the complex insurance market and present you with solutions tailored to your specific needs.
For Lance, the compass that guides his professional life is the value of doing the right thing. He understands that trust is the foundation of any successful client-advisor relationship, and he strives to uphold the highest ethical standards in every interaction.
Outside of the insurance world, Lance is an avid college football fan, proudly cheering for his beloved VOLS! His passion for history is evident through his favorite podcast, “History that Doesn’t Suck.” As for music, Lance has a diverse taste, loving both Country and Western genres.
Lance is not just a dedicated insurance professional; he’s also a proud family man. He takes immense pride in his children’s achievements, as both of them are graduates of Roy High School.
When you choose Lance Perry as your insurance advisor, you’re not just getting an expert; you’re gaining a partner who values integrity, expertise, and personalized service. Reach out to Lance today, and experience the peace of mind that comes with having a trustworthy insurance professional by your side.
“Integrity is doing the right thing, even when no one is looking.”
Alisha Lifferth
Commercial Lines Account Manager
Alisha Lifferth is a seasoned insurance professional with a commitment to excellence. She holds certifications as a PLCS (Personal Lines Coverage Specialist) and CLCS (Commercial Lines Coverage Specialist), showcasing her dedication to mastering the intricacies of insurance coverage.
With three years of industry experience, Alisha has rapidly become a standout in the field. Her roles as both a Producer and Commercial Lines Account Manager have equipped her with a comprehensive understanding of the insurance landscape. Alisha specializes in finding the right coverage solutions to protect your assets and peace of mind.
One of Alisha’s key strengths is her meticulous attention to detail. In an industry where policies can be complex, she excels at checking policies for missing coverages. This invaluable skill ensures that her clients are adequately protected, providing them with the peace of mind they deserve.
Alisha’s work is guided by the principles of honesty, kindness, and hard work. She believes that these values are the foundation of trust and integrity in the insurance industry. Alisha is not just an insurance professional; she’s a partner who genuinely cares about her clients’ well-being.
When Alisha isn’t diligently serving her clients’ insurance needs, you can find her embracing the beauty of the great outdoors. She has a passion for snowmobiling and enjoys the serenity of the mountains in all seasons. Whether it’s on the snow or in the water, Alisha finds joy in playing outdoors and connecting with nature.
Choose Alisha Lifferth as your trusted insurance advisor, and experience the peace of mind that comes with having a dedicated advocate for your insurance needs. Reach out to Alisha today, and discover how she can make a difference in protecting what matters most to you.
Jeneene Bergeson
Personal Lines Account Manager
Jeneene Bergeson embodies the essence of flexibility and adaptability in both her personal and professional life. With a wealth of life experiences, a genuine passion for helping others, and a dedication to honesty, Jeneene is the insurance advisor you can trust to safeguard your family’s future.
Jeneene’s journey in learning has been shaped by the diverse experiences life has offered her. While she has pursued some college education and completed insurance courses, it is her years of learning from the school of life that truly set her apart.
In her two years as an insurance agent, Jeneene has focused on personal lines, assisting individuals and families in protecting their most precious asset—their loved ones. Her commitment to understanding her clients’ unique family needs and finding the right coverage solutions is unwavering.
Jeneene’s driving force is her belief in the importance of protecting families. She understands that there is nothing more valuable than ensuring the well-being of your loved ones. In an industry where policies can be complex and daunting, Jeneene thrives on simplifying the process and helping people secure the proper coverage for their family’s specific needs.
Honesty is at the core of Jeneene’s values. She appreciates the opportunity to work in an industry where she can be forthright and transparent in all her interactions. Her integrity shines through in every client relationship.
When she’s not passionately serving her clients’ insurance needs, Jeneene finds solace and joy in nature. She cherishes being outdoors, embracing the serenity it offers. Additionally, she finds inspiration in uplifting music and enjoys attending productions at Tuacahn, where creativity and artistry come to life. Jeneene’s heart is also filled with a desire to serve others whenever the need arises.
Jeneene treasures spending quality time with her husband, children, and grandchildren. Family is at the center of her life, and she knows the value of creating lasting memories with loved ones.
Choose Jeneene Bergeson as your trusted insurance advisor, and experience the warmth and dedication she brings to protecting what matters most—your family. Reach out to Jeneene today, and let her help you secure a brighter and more secure future for your loved ones.
“Blessed are the flexible, for they will not be bent out of shape.”
Ryan Reisbeck
Agency Producer
With two decades of experience in the insurance realm, Ryan Reisbeck stands as an Agency Producer committed to making a positive impact on the lives of those he serves. His mantra, “Get busy living or get busy dying,” encapsulates his approach to both work and life.
In a landscape of rising costs, Ryan steps in to help individuals secure the coverage they desire at affordable prices. By doing so, they empower clients to safeguard their assets, ensuring that hard-earned money stays where it belongs.
Honesty, hard work, and a profound commitment to service guide Ryan’s professional journey. He believes that true fulfillment comes from serving those around him and making a meaningful difference in the world.
When not immersed in the world of insurance, Ryan finds joy in golf, quality family time, and cheering on ball games from the sidelines. A podcast enthusiast and old country music lover, he also enjoys the simple pleasures of movies, travel (especially to the beach), and indulging in local cuisine.
A Layton native through and through, Ryan’s dedication to his community stems from a genuine love for the place he calls home. Having spent two transformative years as a church service missionary in the Philippine Islands, he brings a unique perspective and a global touch to his local commitment.
Ryan Reisbeck is not just your insurance professional; he’s a devoted family man who understands the importance of safeguarding what matters most. His unwavering commitment to community service reflects his deep-rooted love for Layton and the people who call it home.
Connect with Ryan today and let him be your trusted ally in navigating life’s uncertainties with confidence and peace of mind.
